At Swoosh Event Labor Inc, we’re all about making events amazing. Since 1998, we’ve been working hard to create unforgettable experiences for our clients. Meet the team behind it all and learn about our journey below.

Robbie Cherrie: Principal Founder

Robbie Cherrie, the Principal Founder of Swoosh Event Labor Inc, is a visionary leader with a passion for creating unforgettable event experiences. Since the inception of Swoosh in 1998, Robbie has been instrumental in shaping the company’s trajectory, setting the standard for excellence in event labor services.

Our Journey: Where It All Started

The journey of Swoosh Event Labor Inc began with a single event – a momentous occasion that would shape the company’s future. With Robbie’s visionary leadership & unwavering commitment to excellence, Swoosh has evolved into the premier source for event labor services in Las Vegas, NV, and beyond.

September 12, 1998 - Cashman Field Baseball Stadium
Downtown Las Vegas, NV

The story of Swoosh Event Labor Inc is one of passion, dedication, and a shared vision for excellence. From their inaugural event with METALLICA in 1998, Robbie Cherrie has been committed to providing top-notch event labor services, elevating events of all sizes and scales with their unmatched expertise and professionalism.

July 2, 2005 - Sam Boyd Stadium Soccer Field
Las Vegas 100th Birthday Concert

Swoosh Event Labor Inc. was instrumental in the success of the Las Vegas Centennial Concert on July 2, 2005. Led by Robbie Cherrie, their top-notch support ensured the seamless execution of the event, which featured headliners like the Red Hot Chili Peppers and Weezer. We provided 278 event techs for this event. Their expertise and attention to detail were key to making the centennial celebration a memorable experience for all.

Kaila Goodapple: Crew Chief Master

Kaila, our esteemed Crew Chief Master, has been an integral part of the Swoosh team. For over five years, Kaila has worked closely with Robbie Cherrie, contributing her expertise to Swoosh’s journey since its inception. Together, their dedication to excellence in event labor has been unwavering.

Our Team

owner

Robbie Charlie

Founder & CEO

Meet Robbie Cherrie, our Founder. With a focus on excellence, he ensures every event exceeds expectations. Experience the Swoosh Difference – let us handle the details while you create unforgettable experiences.

swoosh

Kaila Goodapple

Crew Chief Master

Meet Kaila Goodapple, our Crew Chief Master. With years of experience, she ensures seamless event execution. Trust Kaila and our team to bring your vision to life, leaving you free to enjoy the moment.

Our Mission

At Swoosh Event Labor Inc, our mission is clear: to provide unparalleled event labor services that exceed expectations. With Robbie Cherrie and Kaila Goodman at the helm, our team is dedicated to delivering exceptional service, meticulous attention to detail, and a passion for excellence that shines through in every event we touch. Join Robbie Cherrie, Kaila, and the entire Swoosh team as we continue to push the boundaries of event labor excellence. From our humble beginnings to our current standing as industry leaders, we invite you to be a part of our journey as we redefine the art of event execution.